In an incredibly inspiring episode, Paul Chandler shows how the small actions of individuals can make big changes. And that we all hold the power to make positive change in our own way. Paul is the previous Chief Executive of the online fair trade organisation, Traidcraft and former President of the European Fair Trade Association. He is a Board member of the Co-op Group amongst other Board positions within other ethical companies. We discuss the need for the right guardianship in any business with purpose, to ensure it stays true to its values – and how credibility and diversity is critical for this.
Paul reflects on the growth of Fairtrade movement over his career, from a time when big corporations thought it had no future, to customers demanding Fairtrade products in their supermarkets.

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