Erinch’s career at Oxfam and then CEO of the World Fair Trade Organisation has led him to his latest endeavour at Doughnut Economics Action Lab (DEAL). Erinch tells us about doughnut economics – the theory by British economist Kate Raworth, which argues that 20th century economic thinking is not equipped to deal with the 21st century reality of a planet teetering on the edge of climate breakdown. The theory calls for a new way of business that will better serve our communities within the planet’s boundaries, rather than an endless pursuit of profit.
Erich shares how DEAL is turning this radical idea into transformative action.

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