Not all great leads look great at first glance. In this episode, hear how a “spammy” Facebook message turned into a six-figure project—and what it reveals about how remodelers should treat every inbound lead. You'll learn the difference between marketing-qualified and sales-qualified leads, why assumptions can cost you revenue, and how a repeatable follow-up process can prevent missed opportunities.

📍 Want to tighten up your sales and marketing systems before 2026? Join us at the Builder Funnel Workshop this October:
🔗 builderfunnel.com/workshop

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