Send us a textI am all for dreaming big and setting stretch goals in your business.  But what I also love is breaking that down and reverse engineering how to make that happen.Getting into the nitty gritty about strategy and planning.This weeks podcast is from a live session I ran and dived into how to reverse engineer $50K sales months in your business. Your website analytics (particularly your traffic, average order value (AOV) and conversion rate) are super important numbers to focus on.  Same goes for physical retail stores and knowing what your foot traffic is, your conversion rates are and again what your average order value is.I truly believe that to build a profitable product business whether it is your own brand (fashion, homewares, jewellery, baby, footwear, or beauty) or you have a physical bricks and mortar retail store you need multiple revenue streams (sales channels) and need ot be utilising many varied marketing strategies. I hope this helps you wrap your head around some more numbers and start planning and goal setting for your business.Support the showI'm Mel Robbins! from @thelotcoGrab my free training: Your 90-Day Plan to a Profitable Product Business Without Relying On Social Media From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap. Want a Roadmap to Building a Profitable Product Business head here for directions! Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here. Find more details at https://www.thelotco.com.au/Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).Grab my 8 step checklist on building a profitable product business.

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