Send us a textAnna Shipley, a Facebook ads expert, shares her journey and insights into running successful Facebook ads for e-commerce businesses. She emphasizes the importance of understanding your customer and having a well-designed website before starting Facebook ads. Anna also discusses the common mistakes people make with Facebook ads, such as constantly changing the ads and not having enough content. She highlights the need for consistency in social media and email marketing to support the ads. Anna advises businesses to carefully consider their budget and financial sustainability when running Facebook ads. The principal themes of the conversation are: 1) Riding the storms in Facebook ads, 2) Knowing your numbers and margins, 3) The importance of bundles, and 4) Investing in a Shopify website.TakeawaysUnderstanding your customer and having a well-designed website are crucial before starting Facebook ads.Consistency in social media and email marketing is essential to support Facebook ads.Avoid common mistakes like constantly changing ads and not having enough content.Carefully consider your budget and financial sustainability when running Facebook ads. Don't panic if your Facebook ads have a bad week or day, ride the storms and trust the process.Good margins are crucial for running successful Facebook ads and acquiring customers.Bundles can be a great strategy to increase revenue and profits, especially for low-priced products.Investing in a Shopify website is worth the cost as it integrates easily with other platforms and provides a user-friendly checkout experience.Chapters00:00Introduction and Background02:14How Anna Got Started in Facebook Ads03:57Essentials Before Getting Started with Facebook Ads05:45The Importance of a Well-Designed Website08:48Monitoring Metrics and Optimizing Ads11:35The Role of Email Marketing and Social Media14:11Lessons Learned from Running Facebook Ads18:18Considering Budget and Financial Sustainability20:19Introduction and Lessons Learned22:45The Power of Bundling Products26:05Why Shopify is the Best Choice for E-commerce31:06The Cost of Doing Business34:35Building a Strong Foundation for SuccessFacebook ads, e-commerce, customer understaSupport the showI'm Mel Robbins! from @thelotcoGrab my free training: Your 90-Day Plan to a Profitable Product Business Without Relying On Social Media From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap. Want a Roadmap to Building a Profitable Product Business head here for directions! Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here. Find more details at https://www.thelotco.com.au/Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).Grab my 8 step checklist on building a profitable product business.

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