From Gulf War Veteran to AI Tech, CEO Barbara Jones-Brown served in the U.S. Army during Operation Desert Storm. Now, she is just as fierce leading Freeing Returns™, an AI platform helping retailers recover millions in lost revenue. She shares how grit, optimism, and a mission-ready mindset fuel startup resilience, what she learned raising capital from Serena Williams and Morgan Stanley, and why agentic AI is reshaping enterprise operations. Barbara’s journey is a blueprint for Veterans and entrepreneurs: running toward challenges, translating structured problem-solving from the battlefield to the boardroom, and finding opportunity where others see obstacles.

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