Listen "Episode 4 - The Real Story Behind K Squared"
Episode Synopsis
Episode 4: The Real Story Behind K Squared - Meeting the Builder and DesignerEver wonder what it's really like to run a construction business with your spouse? In this episode, Rusty and Brenna Krouse pull back the curtain on K Squared Construction, sharing the honest story of how they went from working for builders during the boom years to starting their own design-build company—with a newborn on the way and zero safety net.We talk about the early "chuck and a truck" days (including the infamous $700 van), the biggest mistakes we made trying to simplify our process, and why we eventually did a complete 180 on how we approach projects. You'll hear about the challenges of gaining respect in a male-dominated field, managing stress differently, and why we'll never work with a client we don't genuinely like.In This Episode:How Rusty went from computer programming to structural steel to constructionThe moment we decided to start K Squared (spoiler: terrible timing, great outcome)Why we stopped trying to put clients in "packages" and started custom designing every projectOur biggest fights (hint: they're about toilets and trailers)Red flags we look for in potential clients—and why we're okay walking awayThe one question you should ask every contractor you interviewWhether you're planning a remodel, thinking about starting a business with your partner, or just curious about what really happens behind the scenes in construction, this episode gives you an unfiltered look at building a family business in the trades.Advice for homeowners: Don't get bids before you have a real plan. Ask contractors about their process, check references with clients actively under construction, and make sure you can communicate well before signing anything.
More episodes of the podcast Build Smart with K Squared
Episode 3 - Meet The Man Behind The Scenes
11/09/2025
Episode 2: "The Real Cost of Free Estimates"
31/08/2025
ZARZA We are Zarza, the prestigious firm behind major projects in information technology.