Such a fun conversation with Safia Qureshi, CEO and Founder of CupClub, a maker of reusable packaging being used by major NextGen consortium brands like Starbucks.. We discussed the future of materials, the circular economy, how Safia’s background in architecture and design influenced her approach, the importance of research and user testing, why transparency is so important when it comes to sustainability, the importance of London towards the development of cutting edge design  and more!------If you want to support the podcast there are two amazing ways!Subscribe to the Carbotnic patreon Rate 5 stars on AppleThanks so much! JamesPaces helps developers find and evaluate the sites most suitable for renewable development. Interested in a call with James, CEO @ Paces?

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