E#21: James Long, a risk expert, provides his practical applications for dealing with uncertainty and risk. I asked the person with the greatest mind for risk I know to join me on a special, albeit slightly longer, show. James Long has a rich experience working in places where handling risk is paramount to success at the largest levels. The best part... James shares his thought process and approaches on a practical level appropriate for small business. Find out how businesses can identify, assess, and plan for risks. Learn the difference between uncertainty and risk, how to evaluate inherent risks using practical tools like trend analysis and scenario modeling, and why proactive planning is essential. Discover strategies to handle the unexpected, from contingency plans to decision gates, and how to balance reversible and permanent decisions. Tune in for actionable insights to strengthen your risk management approach and safeguard your business. Book Recommendation: Thinking in Bets by Annie DukePodcast Recommendation:Money Stuff by Bloomberg with Katie Greifeld and Matt LevineAgainst the Rules with Michael Lewis Send us a text

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