Natalie Sportelli, Director at Bullish, a consumer venture capital firm and creative agency based in New York, joins us to discuss consumer investing and her journey from Forbes to Venture Capital. Natalie previously joined Thingtesting, a B2B platform for brands, as employee number four and has worked across journalism as an Associate Editor at Forbes and served as a Director at venture capital firm Lerer Hippeau. In this episode, we also discuss cultivating genuine, community-focused brands and the shifts in consumer behavior.  
 
In this episode: 

Natalie Sportelli from Bullish shares insights on consumer venture capital and brand consultancy 

The impact of shifting consumer behaviors on business strategies 

Content strategy for venture capital success 

Personal transition stories from journalism to venture capital careers 

Insights on brand building and the importance of community feedback 

The potential of AI and Gen Z's influence on consumer behavior 

Analysis of consumer brands with long histories experiencing cultural resurgence 

Challenges and strategies in investing in consumer-focused companies 

Breaking into venture capital with a compelling personal narrative 

Transparency in investor-founder relationships 



Debunking the concept of Total Addressable Market (TAM)  


Resources: 
Natalie Sportelli LinkedIn 
Natalie Sportelli Twitter 
Lerer Hippeau 
Bullish 
Ruffin Mitchener LinkedIn 
 
About:  
They dared to dream, and built empires. Join host Ruffin Mitchener as she unveils the inspiring stories behind the most inspiring female founders and women in venture. Every other week, we publish a new interview packed with startup secrets and the blueprint for your business success. Tune in Wednesdays to meet the next game-changer! 

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