The Choice Shop: Richard Shotton on the psychology of eCommerce decisions

18/06/2025 57 min

Listen "The Choice Shop: Richard Shotton on the psychology of eCommerce decisions"

Episode Synopsis

In this episode of Browse Basket Buy, Dan spoke with behavioral science expert Richard Shotton about the psychological principles that drive purchasing decisions. Richard, author of “The Choice Factory” and “The Illusion of Choice,” shared key insights that can help retailers. What you’ll learn Practical tactics you can implement The paradox of choice When customers […]