In a world where AI can churn out one hundred blog posts before lunch, content alone is no longer a competitive advantage. What you say, and what you stand for, matters more than ever.Lindsay King, Head of Integrated Marketing and Brand Strategy at Sifflet, shares insights from 14 years in marketing, spanning early-stage startups to IPOs, Uber to AI-first SaaS. In this conversation, we unpack how brand is making a comeback, why messaging with conviction beats content volume, and how taste is the new moat.We cover:Why the pendulum is swinging back toward brand, away from performance marketingThe underrated power of a strong editorial and brand point of viewHow AI is accelerating the need for human authenticityBrand as a “revenue shield," and why founders can’t ignore itThe rise of marketers as the founders of the futureIf you’re a founder, startup marketer, or creative leader trying to navigate the noisy, AI-saturated world we’re in, this episode is for you.

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