In this episode of Brilliantly Wrong, I sit down with Alyssa Olerud, Founder and CEO of Fearlyss Media, to talk about how service-based entrepreneurs and leaders can build powerful personal brands without overcomplicating social media.Alyssa shares how she left her corporate career to start her own business, why she believes in “feeling the fear and doing it anyway,” and how she created her signature F.L.O.W. Framework (Foundation, Lifestyle, Offer, Wisdom) to help clients find their voice, tell their story, and attract business through authentic content.Along with host, Alex Stonehouse, they discuss:What it takes to start a business without a safety netWhy mindset matters more than a marketing planThe role of storytelling in turning social media into revenueHow to balance authenticity with professionalism onlineThe origin of the FLOW Framework, and how to implement it to improve your personal brand and presence onlineHope you enjoy! Don't forget to subscribe, share, and give us a 5-star rating if you enjoy this episode with Alyssa.

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