From Metallica to Harvard, Toni Hopponen has quietly built tools used by some of the world’s most iconic brands.He bootstrapped Flockler, scaled it through pure product-led growth, sold it, and then, instead of retiring, started from zero again.In this episode of Brilliance Talks, Toni breaks down:How he landed global brands with no sales teamThe emotional cost of selling a company after 12 yearsLessons from rebuilding in the AI eraWhy marketers should start before the productThe surprising value of early testers (200+ of them)What founders consistently get wrong about building in 2025Shownotes:01:09 Tony’s journey: Flockler to Landing Rabbit04:10 Landing Harvard and Metallica09:49 Selling Flockler: Lessons learned12:38 Landing Rabbit: The problem it solves17:32 Demo: AI-powered landing page creation29:31 Recruiting 200+ early testersAbout Tony:Toni's LinkedIn: https://www.linkedin.com/in/tonihopponen/Landing Rabbit: https://landingrabbit.comFlockler (past company): https://flockler.comConnect with us:Instagram: https://www.instagram.com/simac.konkader/LinkedIn: https://linkedin.com/in/simac-konkader

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