How Intuition Made Her a Better CEO Than Data Ever Could

16/12/2025 31 min Episodio 27

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Episode Synopsis

Livia Bernardini has built products and brands across Italy, Japan, Canada, Australia, Hong Kong and the UK, and now leads Future Platforms, the digital product company behind experiences for BT, EE, McKinsey and more.We get into intuition (her secret edge), product strategy, innovation traps, branding mistakes, how to build a lovable MVP, and why moving countries forces you to rebuild your identity from scratch.If you lead teams, build products, or want to make better decisions, this one’s for you.Shownotes:02:14 Living abroad reshapes your values04:42 Too brand for tech, too tech for brand10:36 What Future Platforms actually does13:54 Why GTM often fails16:36 The “lovable MVP” framework22:07 Innovation teams: horizontal or vertical?24:43 What makes a world-class panel27:06 The book that changed everything28:27 Why she’s considering a PhD in intuitionAbout Livia:Livia's LinkedIn: https://www.linkedin.com/in/livia-bernardini/Future Platforms: https://www.futureplatforms.com/Connect with us:Instagram: https://www.instagram.com/simac.konkader/LinkedIn: https://linkedin.com/in/simac-konkader