There's plenty of mileage to be had in analysing the youth of today. More than ever, it seems. Not just for the purposes of marketing and consumer preferences. Sure, reality TV and mainstream pop is (as it has always been) largely dominated by the youth. But, more than ever, they are literally going their own way. They are leaving the rest of us in our tracks. Metaphorically speaking. Look at what happened in the recent European Referendum, and the General Election. The youth (under 25) overwhelmingly voted to stay in Europe, and to enact policies that emphasised socialism; a collectivist vision as opposed to one proposing pure individualism. Hope over fear. The gap between the young and old is startling. In simple terms, it's a deep divide between generations, and values. And there is very little sign that the older have any real understanding of what is really happening with the younger folk. Their world is literally being taken from under their feet.

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