In this provocative episode of Bricks & More, Adrian Strittmatter is joined by Georgia Elliott-Smith – engineer, environmental activist, and founder of consultancy Element Four – to explore why sustainability isn’t just a moral imperative, but a commercial one.Georgia argues that real estate’s current approach to ESG is flawed, often more about brand image than actual impact. But here’s the catch: in a world of changing economic and environmental realities, growing regulation, investor scrutiny, and tenant expectations, shallow sustainability is also bad business.Key talking points:🌍 Why net zero pledges are misleading – and how they risk long-term value🏛️ How policy, litigation, and transparency are reshaping what investors demand📉 Why greenwashing damages trust, brand equity, and asset performance💥 Why embracing real change (even when it’s uncomfortable) is a competitive advantageIf you think ESG is just a checkbox – or if you’re serious about making your assets future-proof – this episode will change the way you think about value.Georgia’s LinkedIn: https://www.linkedin.com/in/georgiaelliott-smith/ Adrian’s LinkedIn: https://www.linkedin.com/in/adrianstrittmatter Saentys: https://saentys.com/ 

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