"How should we be using social media in the church?" is a question Laurel and I are asked regularly! We church folk, or at least us old ones, like a good, catchy formula to simplify strategies. One way to encapsulate the strategy for using social media in our vernacular is to call it an iStrategy: inform, interpret, and invite. Here is that iStrategy on how we use and plan our social media in a church setting. In my opinion, there are three purposes for using social media in business and we will translate them into our use in the church.

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