Today’s guest is Deva Bronson, EVP and Global Head of Brand Assurance at Dentsu Media. Dentsu Media is the largest area of specialism within Dentsu International, and is brought to markets globally through three award-winning agency brands: Carat, iProspect and dentsu X. All three are underpinned by a scaled network offering of talent, capabilities, and services to support, grow and transform the world’s leading advertisers.
Deva is a digital marketing professional with over 20 years of experience in technology, pharmaceutical, consumer packaged goods, retail, quick service restaurants, and financial services.
In the episode, which was recorded live at the Brand Safety Summit NY on November 3, 2022, Deva discusses:
Her career and role as EVP and Global Head of Brand Assurance, as well as her activist roots
How she brings brand safety and doing good into client campaigns
The importance of being data and science-based in media
The way in which the media landscape has become more chaotic over time
How the current environment creates opportunities for new processes that speed brands’ responses
The benefits of focusing on fact based information sources

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