Humanizing Marketing in a Data-Driven World

Breaking Through The Mayhem
25/10/2023 39 min Episodio 11
Humanizing Marketing in a Data-Driven World

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Episode Synopsis

In the latest episode of our podcast, Jacqueline Leng of IPG offers a deep dive into digital advertising's nuanced landscape. She expertly navigates the balance between data-driven tactics and human intuition, emphasizing the industry's evolving challenges. Highlighting the importance of community and genuine partnerships, Jacqueline provides listeners with a holistic view of the present and future of ad tech. Tune in for an enlightening discussion on the intersection of technology and human connection in advertising.

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