ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "When Buzzwords Are a Buzzkill"
Episode Synopsis
You can spend hours crafting the perfect sounding sales message, but if the prospect doesn't understand it, it's worthless. In this episode, Dan and Kiley talk about the perils of using buzzwords, empty promises, repetition, or language specific to your inner circle in your outreach. You may think you sound well-informed, but the only one you're impressing is yourself.
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