Evolving Trust with Kent Grayson

19/12/2022 39 min Episodio 96
Evolving Trust with Kent Grayson

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Episode Synopsis

Trust is at the center of how our society functions, and nobody knows this better than Kent Grayson. Kent is an expert on trust and authenticity in the marketplace who has conducted substantial research on how consumer habits are affected by their perception of a company/industry. In this one-on-one interview, Kent and Dan discuss the origins of trust in early human society, risk tolerance, and how sales professionals can build trust in their clients or potential clients.