The Process

18/12/2023 35 min Episodio 2
The Process

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Episode Synopsis


The Method to the Madness – How Two Indie Creators Get Content Out WeeklyBreaking Content NewsletterMatt Medeiros on XBrian Casel on XEver wondered how your favorite podcasters, YouTubers and writers produce content week after week? Get ready to go behind the scenes as Matt and Brian pull back the curtain on their personal processes for creating videos, podcast episodes, email newsletters and more.Whether you’re looking to start a podcast, grow a YouTube following, engage newsletter subscribers or simply organize your own content production workflow, you’ll discover tons of tactical takeaways in this insider view. From maximizing audience reach to crafting search-friendly videos and repurposing podcasts, Matt and Brian debate best practices for productivity, platform optimization and monetization approaches.Why You Should ListenGet an inside look at how indie creators structure their content workflowLearn tactics for optimizing different content types and platformsDiscover how to maximize reach across niche professional vs broader audiencesHear debates on best practices for repurposing podcasts into YouTube videosGain useful criteria for when YouTube Shorts do (and don’t) make sensePick up productivity tips for editing and publishing a high volume of contentUnderstand monetization approaches from sponsorships to memberships and moreKey TakeawaysKeep membership revenue and community input central in your content modelCraft 5-minute podcasts to capture micro-moments from broad audiencesReserve long-form podcasts for niche professional listeners willing to go deeperLead with YouTube for discovery to expose your brand to new peopleDouble down on newsletters and podcasts to build relationships with your core audienceStick to a strict niche on YouTube to rise above overly competitive topicsAvoid haphazard repurposing or you’ll confuse the platform algorithmsThink twice before investing time into YouTube ShortsWhether you’re looking to start your own podcast, grow a newsletter audience, boost YouTube views, or simply organize a content production process, this behind-the-scenes glimpse will give you plenty of takeaways to level up your creative output.Ready to tune in and pick up some new strategies? Search for Breaking Content in your favorite podcast player or visit www.breakingcontent.co to subscribe for future episodes.

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