Peter Lund, Global Chief Creative Officer at AKQA, shares his rise from junior art director to leading the agency’s global creative vision. Known for opening AKQA’s Paris office early in his career, Peter now guides brand transformations for iconic clients like Nike, Volvo, and Chanel - crafting everything from digital products to service design and storytelling. He discusses how deep curiosity and hands-on craft fuel his leadership, especially when tackling unfamiliar industries. Tune in for real-world advice on casting teams, navigating creative fear, and building purposeful work that moves both brands and culture.Connect with Peter: https://www.linkedin.com/in/peterammentorp/?originalSubdomain=dk Follow Breaking and Entering on LinkedIn for Daily Ad News: https://www.linkedin.com/company/breaking-entering-podcast/posts/?feedView=all  

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