How Do You Market a Sex Education Brand? The Genius Strategy Behind MakeLoveNotPorn

05/06/2025 31 min

Listen "How Do You Market a Sex Education Brand? The Genius Strategy Behind MakeLoveNotPorn"

Episode Synopsis

How do you market a sex education brand? Branducation focuses on interesting brand challenges and the brand leaders who face them. In this episode, we go behind one of the most complex and culturally loaded branding missions out there: MakeLoveNotPorn. This video platform showcases real-world, unscripted sex to challenge the performative myths of mainstream porn.Abigail Mlinar, Head of Sales at MakeLoveNotPorn, joins us to share how her team is building a movement that educates people on real-world sex, not porn fantasies. She opens up about the brand’s growth with zero ad budget, the daily fight against censorship, and the surprising truths about their audience.We also explore what happens when branding meets activism, how storytelling and context drive connection, and what success really looks like when you're marketing something this taboo.A great episode with some really interesting insights from a brand doing the impossible—and making an impact.Key Takeaways:00:00 Intro 00:18 Abigail’s background and MakeLoveNotPorn 04:14 Audience and data analysis 08:04 Measuring success and cultural influence 10:12 Porn actors joining the movement 11:46 Education by demonstration 13:16 Overcoming marketing limitations 18:03 Brand or cause? 18:46 Storytelling, content creation, and content creators 23:59 Abigail's personal involvement and activism 29:28 Their message to the world 30:44 Outro —Connect with Abigail: 🔷 LinkedIn: https://www.linkedin.com/in/abbymlinar/ Go to https://www.brandbosshq.com/ and:🔷 Get a FREE copy of the Secret Weapon Handbook 🔷 Steal our Brand Story Blueprint🔷 Book a Discovery Call 🔷 Unleash your brand’s full growth potential Where you can find me: 🔷 TikTok: https://www.tiktok.com/@brandbosshq/ 🔷 LinkedIn: https://www.linkedin.com/in/brandbosshq/ 🔷 Instagram: https://www.instagram.com/brandbosshq/ 🔷 Facebook: https://www.facebook.com/brandbosshq/ Branducation with Bill Harper is your go-to podcast for mastering the art of marketing, branding and storytelling. Each episode is packed with insights on how to reframe your value proposition, craft compelling narratives, and engage your audience on a larger scale. Tune in to reach your brand’s full growth potential!Don’t forget to follow so you never miss an episode!

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