10: What The Industry Should Learn from the 'Mitarry Best' AI Experiment

21/02/2024 29 min Episodio 10
10: What The Industry Should Learn from the 'Mitarry Best' AI Experiment

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Episode Synopsis

Adam Stoker, the CEO of EKR, returns to the show to discuss what can be learned about AI and risk-taking in destination marketing from Visit Myrtle Beach's "Mitarry Best". Adam comments on how the relationship between agency and brand determines the level of success something creative like this can achieve.
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