I wanted to have a chat today about Black Friday sales, and more specifically, why I don't ever put my services on sale in my own business, because that's something that I have been asked a couple of times. I've spoken about to my brand design studio mentoring clients and I wanted to chat about it on the podcast because I think for high ticket service providers, or service providers in general, honestly, this is something that could be of use to you or at least to hear my take on it. Since this whole month is basically Black Friday and every business is putting stuff on sale, I want to give you my thoughts. What I cover in this episode:Why I don’t ever discount my services, unless I am offering beta rounds of new servicesHow discounting services can impact value perception and consistency of incomeReserving sales for your digital products rather than your one-on-one servicesOffering value instead of discounts to avoid devaluing your services---Access The Brand Lab here.Join Studio Society here. Enrol in my brand strategy mini-course, Be That Brand.Want to work with me? Book a free consult call here!---Connect with Alex: @havenstudiocowww.havenstudio.com.auFollow the podcast: @brandologypodMake sure to hit FOLLOW or SUBSCRIBE so you can stay up to date with every episode! Loving Brandology? It would mean the world if you could leave a rating/review and tell your biz besties!

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