Ever since I started to learn about launching, I have felt this insane sense of pressure to have the perfect launch, have all my ducks in a row for a launch, know exactly what I'm doing, and have this perfectly crafted launch plan - because if I don't do that, it's going to flop, right? It's going to fail. And then what was the point? So that was something that I had in my mind for a long time and I've recently changed my attitude towards it because that attitude is not helpful to anybody. Certainly not to my business and certainly not to achieving the goals that I've set for myself. So I've got a different approach that I'm taking which some of you may agree with, some of you might not, and that's okay. I do just want to share my thoughts and mindset around launching to help you feel less pressure as well.What I cover in this episode:The challenges that arise with traditional launches and perfectionismMy personal experiences with launching offers in my businessPrioritising getting your offers out there instead of waiting for them to be “perfect”The approach I now take with launching that is practical and low-stress---Access The Brand Lab here.Join Studio Society here. Enrol in my brand strategy mini-course, Be That Brand.Want to work with me? Book a free consult call here!---Connect with Alex: @havenstudiocowww.havenstudio.com.auFollow the podcast: @brandologypodMake sure to hit FOLLOW or SUBSCRIBE so you can stay up to date with every episode! Loving Brandology? It would mean the world if you could leave a rating/review and tell your biz besties!

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