Amanie Mheisen is the creative behind Not Your Basic Batch in Canton, Michigan. If you are looking for awesome pastries, Amanie has everything you're looking for. She has mouth watering custom pastries you can’t get in your local supermarket. In this episode, we dive deep into how Not Your Basic Batch was started, using social media to grow your business, the impact of collaborations, and much more. If you have a product or business that is in the direct to consumer space, this episode is a must listen. Key Takeaways:Free samples - people want to try before they buyUnderstand and Use Quality Cues - think about what signals quality in your spaceNot Your Basic Batch Instagram: https://www.instagram.com/notyour_basicbatch/ 

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