Intel recently released an ad campaign where the mac from the original I'm a PC and I'm a mac ads is now considering PCs. Mohammad Nadeem joins the show to discuss why Intel is going after Apple and what lessons we can learn from a branding/marketing standpoint from this campaign. Key Takeaways: 1. Know your target audience 2. If you're playing on a character from the past, make sure you keep their personality consistent Timestamps: 0:00 - Intro1:00 - Introduction to Mohammad Nadeem3:10 - The new Intel Ad campaign and the original campaign13:30 - Crafting your narrative 15:50 - Why is Intel going after Apple?18:58 - Initial thoughts on the new Ad20:10 - Will this attention lead to an increase in sales?25:17 - Why the new ads didn't hit the way the old ones did29:55 - Live Roleplay of creating an ad campaign40:05 - How desperate intel is41:00 - Apple's relationship with processors (intel and samsung)46:40 - Key Takeaways

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