Welcome back to On Purpose! I'm Emily, the Founder of Two Shoes Creative, where we specialize in creating brands and websites for purpose-led businesses, charities, and impact startups. In today’s episode, we’re diving into a key topic for e-commerce businesses: conversion rates. If you’re wondering how to get more sales from your website, this episode is for you!

We’ll cover:

1. Understanding Conversion Rates: What they are and how to calculate them.
2. Industry Benchmarks: How your website’s performance stacks up against the averages.
3. Improving Your Conversion Rate: Three powerful ways to boost conversions:

Attracting the right audience to your site.
Optimising the customer journey to make it smooth and simple.
Increasing your average order value without increasing traffic.


By the end of this episode, you’ll have actionable tips for improving your e-commerce conversion rate and driving more sales. Whether it’s streamlining your checkout process or highlighting popular products, small changes can have a big impact.

Ready to improve your conversion rates and grow your business?
Click the link https://twoshoescreative.co.uk/contact/ to book a free consultation call with me, where we’ll discuss how to optimise your website for better sales.

If you enjoyed this episode, don’t forget to leave a review and share it with someone who might benefit too.

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