Visual Identity: More Than Just a Logo

14/05/2024 25 min Temporada 1 Episodio 3
Visual Identity: More Than Just a Logo

Listen "Visual Identity: More Than Just a Logo"

Episode Synopsis

In this episode of Branded Intent, Jay and Brian delve into the critical topic of visual identity and why it is more than just a logo. With a combined experience of over 10 years, they share insights, stories, and practical tips on building a strong visual identity for your brand.00:00 - Introduction01:00 - Overview of Visual Identity02:30 - Defining Your Brand04:00 - Experience with Pioneer Stereo06:00 - What is a Brand Guide?08:30 - Jay’s Design Process10:00 - Challenge to Listeners11:00 - Examples of Successful Branding13:00 - Components of a Visual Identity15:00 - Fonts and Consistency16:30 - Content Production and Visual Identity19:00 - Packaging and Unboxing Experience21:00 - Service-Based Branding22:30 - Sound Design and Sonic Branding24:00 - Memorability and Brand Impact25:00 - Conclusion26:00 - Call to ActionJay’s courses on branding at https://www.JAYALBA.comBrian’s Accountable's Network at https://www.accountables.network Intro and Outro Music by Rhythm Scott “Plastic Bottle Island” - NESKIU9NC4NO4KRB