Welcome to the second episode of Brand Story Lab! Today, I’m joined by Aidan McLaughlin, Director of ESG Marketing at Indeed. When you think of Indeed, you might think of a job site—but their Rising Voices Program is redefining what a brand can achieve. This innovative and high-impact initiative invests in BIPOC filmmakers, championing the belief that Talent is universal. Opportunity is not. By aligning entertainment content with company values, the program is reaching wide audiences while making a real difference.Our conversation was eye-opening, exploring how brands can transform into entertainment studios. We discussed the power of storytelling—how it’s a uniquely human technology—and how leveraging entertainment content can deliver ROI beyond expectations. Don’t miss this inspiring episode packed with insights and success stories!Links from the episode:Watch Rising Voices Films here: https://risingvoicesfilms.com/seasons/season-1/ Films mentioned during the episode - Fireline: https://risingvoicesfilms.com/film/fireline/Sarajin: https://risingvoicesfilms.com/film/sarajin/The Ballad of Tita and the Machines: https://risingvoicesfilms.com/film/the-ballad-of-tita-and-the-machines/Endling: https://risingvoicesfilms.com/film/endling/

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