How do you bring ridesharing to a country that writes, speaks and reads one language in three different ways? Abbas Shahid answers this question and more through the journey of Bykea in Pakistan, where he is the Managing Director of Mobility. As today’s guest, Abbas has a deep understanding of the complexity of a culture and how it plays a deep role in creating a new system of transportation. Listen to the challenges and key role his team plays in working to bridge traditional travel with modern technology.Join us as we discuss:Creating conversations about digital transformation in a traditional marketApproaching automation from a written, spoken and read language gabLeveraging marketing and technology to challenge the status quo To hear this episode, and many more like it, subscribe to Brand-Side APAC on Spotify, on Apple Podcasts, or on our website.  

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