ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Positioning for Professionals - Exploding Myths Part 3"
Episode Synopsis
In the final part of Positioning for Professionals, Lorraine and Mark knock down the last five positioning myths: 11) All clients are good; 12) full-service exists; 13) focus is limiting; 14) more means more; and 15) the middle is safe. Find out why these myths are simply not true, and what you can do about it. Mark also laments the "expiration" of so many great brands who have lost their positioning way. Spend 30ish with the positioning duo as they discuss everything marketing, advertising, and positioning!
More episodes of the podcast Brand Shorthand
Brand Shorthand Season #3 Wrap-Up
27/10/2025
Kraft Heinz Splits Into Two Companies
06/10/2025
Sports Advertising Is In Season!
29/09/2025
Multi-Channel Marketing (feat. Tony Bell)
22/09/2025
Cracker Barrel’s Brand Gone Bland
15/09/2025
Walmart’s “Who Knew?” Campaign
18/08/2025
In God we trust