1.9 The Unintended Dangers of Keyword Blocklists, with Sheryl Goldstein of IAB

Brand Safety Exchange
08/04/2021 29 min Temporada 1 Episodio 9
1.9 The Unintended Dangers of Keyword Blocklists, with Sheryl Goldstein of IAB

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Episode Synopsis

Please help us welcome Sheryl Goldstein, EVP Member Engagement and Development at the Interactive Advertising Bureau (IAB), to this episode of Brand Safety Exchange! Sheryl shares her unique perspective on the current state of brand safety and industry trends, how brands are managing the influx of online toxicity and misinformation, and IAB’s 2020 campaign “News Saves Lives,” a global effort to support domestic news publishers by ensuring that advertising-based funding of news media continues uninterrupted.

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