ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Positioning"
Episode Synopsis
Brand positioning is a marketing cornerstone concept. It is one of our core elements. Where does a business sit in the field of their competitors? Positioning is raw differentiation. When do you use it? When do you downshift it? How do you deliver a true, exciting, visionary positioning statement? Let's talk about it.
More episodes of the podcast Brand Frontlines
Backstory
08/07/2022
Brand Themes
29/04/2022
Brand Promise
01/04/2022
Brand Archetypes
11/03/2022
Brand Personality
18/02/2022
Brand Core & Drivers
19/11/2021
The Brand Wheel
26/03/2021
The Visz + The Mish
04/12/2020
What is a Brand?
16/10/2020
In God we trust