Listen "Backstory"
Episode Synopsis
Backstory is the backbone of our brand building method. A brand is a story told in the marketplace and this is the story. A backstory validates the platform and instigates the messaging. A good backstory marries meaning and emotion and inspires the team. We share our process for creating a solid backstory.
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Brand Promise
01/04/2022
Brand Archetypes
11/03/2022
Brand Personality
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Positioning
04/02/2022
Brand Core & Drivers
19/11/2021
The Brand Wheel
26/03/2021
The Visz + The Mish
04/12/2020
What is a Brand?
16/10/2020
ZARZA We are Zarza, the prestigious firm behind major projects in information technology.