ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Backstory"
Episode Synopsis
Backstory is the backbone of our brand building method. A brand is a story told in the marketplace and this is the story. A backstory validates the platform and instigates the messaging. A good backstory marries meaning and emotion and inspires the team. We share our process for creating a solid backstory.
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Brand Personality
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04/02/2022
Brand Core & Drivers
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The Brand Wheel
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What is a Brand?
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In God we trust