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Listen "Why Videos Should Be A Part Of Your Marketing Strategy"
Episode Synopsis
Why Videos Should Be A Part of Your Marketing Strategy
Episode Summary:
You’ve heard the statistics- people are watching more videos online than ever before. And this is predicted to keep increasing. You don’t want to be left behind, but you can’t fathom creating those cringy lip syncing videos yourself. Tracy Phillps is here to tell you that’s not how you do it. Video needs to feel genuine to you, and it must help move your business forward. When you take a strategic approach, that is exactly what video will do for you.
Key Ideas:
Your visibility is your currency- it relates to your income
Video allows you to stake your claim as the expert in your field
The most important metric for measuring your video success is how many sales did you get
Your video message must be compelling and focused to the right target audience
You can repurpose your videos across platforms
Video helps build the know-like-trust factor very quickly when you show how you can help
Your video needs one call-to-action
The only way to get over your mindset blocks around doing video is to do video
Live video is actually much easier than pre-recorded - once you get over the fear
What you have to say is much more important than how the video looks
About Tracy Phillips:
Tracy is an Emmy-nominated video and visibility expert who trains and works with CEOs, Key Opinion Leaders, Medical Professionals, Visionaries and Bestselling Authors who want to use their visibility to impact their internal and global audiences.
Tracy's laugh & learn style of presenting has made her a highly sought-after speaker, trainer and workshop facilitator. Her clients include New York Times best selling authors and Fortune 500 companies.
Connect with Tracy at www.videoscriptsuccess.com
About Visions2images:
By 2027 Visions2images will be the #1 creative agency for midsized businesses who want to share their local hometown connection with their unique stories and personalities to their local audience.
Let's dive into your business and find the missing gaps in your branding so that you can have a consistent visible look, on all platforms.
Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life while watching their return on investment increase.
Susie helps businesses grow their brand presence and connect with their target audience.
Episode Summary:
You’ve heard the statistics- people are watching more videos online than ever before. And this is predicted to keep increasing. You don’t want to be left behind, but you can’t fathom creating those cringy lip syncing videos yourself. Tracy Phillps is here to tell you that’s not how you do it. Video needs to feel genuine to you, and it must help move your business forward. When you take a strategic approach, that is exactly what video will do for you.
Key Ideas:
Your visibility is your currency- it relates to your income
Video allows you to stake your claim as the expert in your field
The most important metric for measuring your video success is how many sales did you get
Your video message must be compelling and focused to the right target audience
You can repurpose your videos across platforms
Video helps build the know-like-trust factor very quickly when you show how you can help
Your video needs one call-to-action
The only way to get over your mindset blocks around doing video is to do video
Live video is actually much easier than pre-recorded - once you get over the fear
What you have to say is much more important than how the video looks
About Tracy Phillips:
Tracy is an Emmy-nominated video and visibility expert who trains and works with CEOs, Key Opinion Leaders, Medical Professionals, Visionaries and Bestselling Authors who want to use their visibility to impact their internal and global audiences.
Tracy's laugh & learn style of presenting has made her a highly sought-after speaker, trainer and workshop facilitator. Her clients include New York Times best selling authors and Fortune 500 companies.
Connect with Tracy at www.videoscriptsuccess.com
About Visions2images:
By 2027 Visions2images will be the #1 creative agency for midsized businesses who want to share their local hometown connection with their unique stories and personalities to their local audience.
Let's dive into your business and find the missing gaps in your branding so that you can have a consistent visible look, on all platforms.
Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life while watching their return on investment increase.
Susie helps businesses grow their brand presence and connect with their target audience.
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