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Listen "From Trooper to Trailblazer – Daniel Feldman’s Journey to Building The Garage Floor Company"
Episode Synopsis
Summary:
Daniel Feldman transitioned from being a state trooper to becoming a successful business owner as the founder of The Garage Floor Company. He was close to buying a franchise when he met his future business partner (a former franchise owner) and they decided to start a flooring business together. After establishing their business, they decided to become franchisors. Daniel shares how his experience with due diligence when he was considered becoming a franchisee changed his path. He also discusses branding, marketing strategies, and the importance of personalize support for franchisees.
Key Points:
Daniel explored various business ventures before finding his niche in franchising.
The decision to start a franchise came out of being dissuaded from becoming a franchisee.
The Garage Floor Company business model focuses on slow growth, building trust, and personal support for franchisees.
Potential franchisees should seek out companies that offer direct support from the founders and owners.
Personalized and authentic branding builds trust and relationships.
About Daniel Fletman:
Dan Feltman, Executive Vice President of Development and Chief Marketing Officer at GFC Franchising, Inc., has been an integral part of the organization’s success story since its inception in May 2020. Alongside his role in the company, Dan also serves as the President and Chief Executive Officer of Feltman Enterprises, LLC, a position he has held since July 2016. Moreover, from 2007 to 2020, Dan served as a dedicated Trooper with the Executive Protection Section of the Indiana State Police, ensuring the safety of the Governors of the State of Indiana. Based in Indianapolis, Indiana, Dan's multifaceted expertise, including marketing, development, and security, has greatly contributed to the franchise system's remarkable growth.
About Susie Liberatore:
After working in the creative field for over a decade, owner Susie Liberatore realized that corporations were missing out on creativity. Franchises come to Visions2images for full-service marketing because they feel that they are missing out on local marketing opportunities.
At Visions2images, our mission is to serve as a leading franchise marketing agency dedicated to elevating companies by enhancing their visibility, generating valuable leads, and establishing authoritative presence. Through strategic and innovative approaches, we empower businesses to thrive and achieve enduring success in the competitive landscape.
At Visions2images we don’t just offer marketing services; we become your dedicated partners in success. When a new franchise location opens its doors, we’re there to set up a robust online presence across various platforms, all tailored to meet your unique business goals.
Every location in your franchise family is special, and we recognize that. That’s why we create custom content for each location to ensure they shine in their local area, making your franchise truly stand out.
Website: https://www.visions2images.com/
Daniel Feldman transitioned from being a state trooper to becoming a successful business owner as the founder of The Garage Floor Company. He was close to buying a franchise when he met his future business partner (a former franchise owner) and they decided to start a flooring business together. After establishing their business, they decided to become franchisors. Daniel shares how his experience with due diligence when he was considered becoming a franchisee changed his path. He also discusses branding, marketing strategies, and the importance of personalize support for franchisees.
Key Points:
Daniel explored various business ventures before finding his niche in franchising.
The decision to start a franchise came out of being dissuaded from becoming a franchisee.
The Garage Floor Company business model focuses on slow growth, building trust, and personal support for franchisees.
Potential franchisees should seek out companies that offer direct support from the founders and owners.
Personalized and authentic branding builds trust and relationships.
About Daniel Fletman:
Dan Feltman, Executive Vice President of Development and Chief Marketing Officer at GFC Franchising, Inc., has been an integral part of the organization’s success story since its inception in May 2020. Alongside his role in the company, Dan also serves as the President and Chief Executive Officer of Feltman Enterprises, LLC, a position he has held since July 2016. Moreover, from 2007 to 2020, Dan served as a dedicated Trooper with the Executive Protection Section of the Indiana State Police, ensuring the safety of the Governors of the State of Indiana. Based in Indianapolis, Indiana, Dan's multifaceted expertise, including marketing, development, and security, has greatly contributed to the franchise system's remarkable growth.
About Susie Liberatore:
After working in the creative field for over a decade, owner Susie Liberatore realized that corporations were missing out on creativity. Franchises come to Visions2images for full-service marketing because they feel that they are missing out on local marketing opportunities.
At Visions2images, our mission is to serve as a leading franchise marketing agency dedicated to elevating companies by enhancing their visibility, generating valuable leads, and establishing authoritative presence. Through strategic and innovative approaches, we empower businesses to thrive and achieve enduring success in the competitive landscape.
At Visions2images we don’t just offer marketing services; we become your dedicated partners in success. When a new franchise location opens its doors, we’re there to set up a robust online presence across various platforms, all tailored to meet your unique business goals.
Every location in your franchise family is special, and we recognize that. That’s why we create custom content for each location to ensure they shine in their local area, making your franchise truly stand out.
Website: https://www.visions2images.com/
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