Trends in Marketing Measurement | Branching Out Podcast | Episode 11 | Pt. 1

Branching Out with Bonsai
01/05/2025 23 min Temporada 1 Episodio 11
Trends in Marketing Measurement | Branching Out Podcast | Episode 11 | Pt. 1

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Episode Synopsis

🎙️ New episode alert!In this episode of Branching Out Podcast, while on the road at Google Cloud Next 25, our host Matt Butler sits down for a talk with Jon Lorenzini, Chief Marketing Science Officer at LiftLab, to talk about the future of marketing measurement—and why the way we think about data and attribution needs to evolve.#MarketingMeasurement #Attribution #MarketingTrends #BranchingOutPodcast

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