In this episode of the Branching Out podcast, Justin Rademacher interviews AJ from Tree Kings, who shares his journey of building a successful tree service business over eight years. AJ discusses his early experiences in the industry, the challenges of navigating natural disasters, and the importance of marketing and technology in growing his business. He emphasizes the significance of mindset, employee retention strategies, and the lessons learned from mistakes along the way. AJ's insights provide valuable guidance for aspiring entrepreneurs in the tree service industry and beyond.TakeawaysAJ's journey began with a chance job in sales.Natural disasters can be both a challenge and an opportunity for tree service businesses.Mistakes are part of the learning process in business.Marketing is crucial for business growth and should be consistent year-round.Investing in technology, like CRM systems, can streamline operations and improve customer relations.An abundance mindset fosters growth and success in business.Employee retention is enhanced by offering benefits like retirement plans.Comparing oneself to competitors can be healthy if focused on learning, not envy.Paying taxes and being legal is essential for long-term success.Continuous learning and adaptation are key to thriving as an entrepreneur.

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