ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "[148] Attention and Effort by Daniel Kahneman"
Episode Synopsis
Ai generated introduction and summary of "Attention and Effort" by Daniel Kahneman 1973
Daniel Kahneman was not the first to suggest that attention and effort are closely associated, but his 1973 book Attention and Effort, which claimed that attention can be identified with effort, cemented the association as a research paradigm in the cognitive sciences. Since then, the paradigm has rarely been questioned and appears to have set the research agenda so that it is self-reinforcing.
Daniel Kahneman was not the first to suggest that attention and effort are closely associated, but his 1973 book Attention and Effort, which claimed that attention can be identified with effort, cemented the association as a research paradigm in the cognitive sciences. Since then, the paradigm has rarely been questioned and appears to have set the research agenda so that it is self-reinforcing.
In God we trust