You’re running ads and they’re not converting. Your accountant team is on your back or you feel like you're wasting money... The problem probably isn’t your product or your targeting, or even the platform... it’s your messaging.In this episode, I’m getting straight to the point: your ads are bleeding money because they’re not brain-friendly.I break down exactly what’s going wrong, from overloaded visuals to emotionless copy  and show you how to fix it using the same neuroscience-backed principles big brands rely on to grab attention and trigger action.If you’re tired of “optimising campaigns” that still tank, this one’s for you. Let’s make your ads make sense to the human brain.What You’ll Learn🧠 Why most ads fail before the 3-second mark⚡ How attention actually works  and why shouting louder never helps💬 The role of emotion vs logic in buying decisions🧩 Why too much information kills conversions🎯 The 5-step brain journey every ad needs to follow:Attention → Emotion → Clarity → Reassurance → Action💡 Practical ways to stop wasting money and start making your ads neurologically irresistibleResources & Links Grab my free eBook: 7 Brain Triggers That Drive Sales (And How to Use Them in Your Marketing) Connect with me on LinkedIn: Rhiannon-Amber Leavett Subscribe & Review If you enjoyed this episode, hit follow or subscribe on your favourite podcast app so you never miss a future one. And if you leave a quick review, it helps more people discover the show!

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