One of the secrets to getting any brain's attention, is to first answer this question for the person about to receive your message: “What’s in it for me, here and now?”  How does the world's greatest marketer use this sexy brain bit from Brain-centric Design to get your brain's attention in their marketing messages? For that answer, Rich Carr called the very best, Roy H. Williams. Roy H. Williams is a best selling author and marketing consultant best known for his Wizard of Ads trilogy. He is the founder of the Wizard Academy institute near Austin, Texas.  Williams produces and publishes a free weekly column and podcast titled the Monday Morning Memo. SHOW READS: Roy H: Williams:  The Wizard of Ads Trilogy Alan Baddeley:  Working Memory & The Essentials Hugo Mercier & Dan Sperber:  The Enigma of Reason Michael Drew & Roy H Williams:  Pendulum: How Past Generations Shape Our Present and Predict Our Future Jefferey and Bryan Eisenberg with Roy H Williams: Be Like Amazon Rich Carr & Kieran O'Mahony:  Brain-centric Design

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