This week Justin McCullough shares an amazing marketing success story. He walks us through how he used massive amounts of data to better understand buyer intent, and create an effective buyer's journey that transformed his marketing and sales department.In this episode, Kaila walks Kaity through what Branding is, why it's important, and some walkthrough steps on how to get started when creating a brand identity for a company.What to possibly be featured on the pod or chat about the episode?Chat with us on Discord! https://discord.gg/digitalmarketing

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