Sauna's are becoming a thing on Cape Town's shores. In this episode of Born to Build, we meet Jari Salminen, a Finnish-Canadian carpenter with sauna in his soul, who's heating up Cape Town's coast one wood-fired session at a time. Discover how Jari brought the deep-rooted Nordic sauna experience to South Africa's beaches, overcame unexpected business challenges, and built a brand that's as calming as it is bold. This is a story of culture, craft, and carving out a niche, literally.Chapters(00:00) Welcome and introduction(00:45) Growing up with sawdust and sauna(04:45) A family legacy sparks a fresh idea(10:09) Designing and building the mobile sauna(14:20) Bringing Finnish sauna culture to South Africa(17:39) Choosing beach locations and weekly rhythm(20:48) The wellness benefits of heat and cold(26:09) Cold plunges and personal extremes(28:08) Overcoming business challenges(32:39) Busting sauna myths and best customer moments(36:31) Vision for the future and expansion(37:35) Where to find and follow ShuShu(38:22) Rapid fire questionsCheck them out here:https://shushusauna.comAbout Born to Build:Born to Build is a podcast featuring conversations with the builders, founders, and pioneers driving change from the ground up. Each episode highlights the real stories of SME owners - how they started, what they've overcome, and what keeps them building their business. It's honest, practical business insight from those shaping their industries one bold move at a time, equipping you with the tools to build and grow YOUR business.

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