In this episode of Born to Build, I sit down with my sister Tabitha Mee to unpack her inspiring journey from side hustle to successful photography business owner. From launching Illuminate Photography to pivoting into Grand Little Adventure, Tabitha shares what it really takes to build a brand from the heart, navigate change, and keep showing up when the going gets tough. If you've ever thought about turning your creative calling into a full-time gig, this episode is packed with honest insight and hard-earned wisdom you won’t want to miss.Chapters(00:00) Welcome and introduction(01:11) What sparked a love of photography(03:25) The leap to full-time photography(07:00) Building illuminate photography(10:45) Challenges of wedding photography(14:10) Why pivot to grand little adventure(17:55) Shifting from weddings to families(18:30) Branding pivots and understanding your niche(22:10) Leveraging social media for marketing and building a brand(23:30) Social media can be a drug - taking a break(27:55) Lessons from brand and production shoots(27:55) Balancing creative and commercial work(32:40) Biggest challenges of running a solo business(37:24) Advice for creatives going full-time(41:45) Rapid fire questionsCheck out Grand Little Adventure here: https://www.grandlittleadventure.comAbout Born to Build:Born to Build is a podcast featuring conversations with the builders, founders, and pioneers driving change from the ground up. Each episode highlights the real stories of SME owners - how they started, what they've overcome, and what keeps them building their business. It’s honest, practical business insight from those shaping their industries one bold move at a time.

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