The Next Chapter in the Product

10/09/2020 46 min Episodio 169
The Next Chapter in the Product

Listen "The Next Chapter in the Product"

Episode Synopsis


It’s been a little while but Brian and Jordan are back behind the mics. On today’s episode, they’re talking about vacations, a long first week back, marketing, big news with Carthook, cold emails, and guest features.



[tweetthis]“I wanted to get things moving and basically get things up and running, so I hired a marketer” - Brian [/tweetthis]



Here are today’s conversation points:



Carthook, Shopify, and working togetherHow Shopify worksWhat cold emailers get wrongConversion rates and automationInitial onboarding systems and portalsGuest featuresQuestioning ourselvesBenedict Deicke’s Tweet



[tweetthis]“The wins don’t last very long. They just whiz by and then it’s just like, ‘Onto the next challenge, onto the next challenge, onto the next thing.” - Jordan [/tweetthis]







Resources:



LemList



SunriseKPI



Productize



Audience Ops



ProcessKit  



Carthook 



As always, thanks for tuning in. Head here to leave a review on iTunes.