Does experimentation affect your business and cause more stress within your leadership team? How are the communication levels within your team? How do you reach a niche market? Jordan and Brian talk about these questions and more on this episode of Bootstrapped Web. 



Jordan talks about his hangups and why his need for idea exploration is causing difficulties with his leadership team. Meanwhile, Brian is continuing to navigate the challenges of starting a new business with a niche target market. Is podcasting the answer? They also go over some interesting tools for searching for the perfect podcast, marketing to specific groups, as well as their excitement for Andrew Chen’s newest book, “The Cold Start Problem.”


“I’m very much a middle sibling when it comes to management at the leadership level. It’s very collaborative.” – Jordan Powered By the Tweet This PluginTweet This



Here are today’s conversation points:



A new ZipMessage websiteHiring generalists or specialistsChallenging leadership team conversationsMarketing and and outreach for the podcasting communityInfluencer outreachSEO plays and search demandsAndrew Chen’s newest book release



If you have any questions, comments, or topic ideas for Bootstrapped Web, leave us a message here


“I’m getting these things dialed in. It’s difficult but I think it’s finally starting to come together.” – Brian Powered By the Tweet This PluginTweet This



Resources:



SparkToro



Podseeker



“The Cold Start Problem: How to Start and Scale Network Effects” by Andrew Chen



Brian on Twitter



Jordan on Twitter 



ZipMessage



Rally



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